Vincent C. Soegianto, CEO and President Director of Oona Insurance Indonesia, together with Deny Tjia, Managing Director of Green SM Indonesia, following the signing of the Memorandum of Understanding between Oona Insurance Indonesia and Green SM
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Oona
06 Oct 2025
Vincent C. Soegianto, CEO and President Director of Oona Insurance Indonesia, together with Deny Tjia, Managing Director of Green SM Indonesia, following the signing of the Memorandum of Understanding between Oona Insurance Indonesia and Green SM
Jakarta, 2 October 2025 - Oona Insurance Indonesia has partnered with Green SM, a pioneering all-electric ride-hailing service, to offer GreenCare insurance for Green SM passengers. Oona's insurance is available as an affordable add-on for just IDR 1,000.
"At Oona, our mission is simple and that is to make protection accessible for everyone. This collaboration with Green SM embodies that commitment, transforming essential personal protection from a niche offering into an integral, affordable part of daily urban life for millions of Indonesians," said Vincent C. Soegianto, CEO and President Director of Oona Insurance Indonesia. "By meeting people right within their daily ride-hailing app—we are ensuring that essential protection is a seamless part of everyday life. Our goal is to ensure every passenger can move through their day confidently, knowing they are reliably covered.
GreenCare is a joint effort by Green SM and Oona Insurance to transform the ride-hailing and taxi industries by focusing on passenger safety through accessible and reliable personal insurance. In other words, Green SM passengers are protected from the moment they enter the taxi, throughout their trip, until they arrive at their destination.
To use the GreenCare feature, passengers simply tap the “Request Invoice & Add-ons” button after selecting their destination, then choose the “IDR 1,000 Insurance” option when booking the ride. The coverage will then be automatically applied to their journey.
“This additional feature offers up to IDR 350 million in accident coverage and up to IDR 1 million for personal belongings stolen, providing peace of mind and protection from unexpected risks during the trip,” added Vincent.
Green SM, a leading taxi company from Vietnam, launched operations in Jakarta in December 2024 and has quickly expanded to Makassar and Bekasi in less than a year. Operating a fully electric fleet, Green SM combines eco-friendly transportation with a comfortable and affordable travel experience. Each vehicle meets the highest quality standards and is equipped with advanced safety features designed to maximize passenger protection. This includes emergency buttons for both drivers and passengers, smart sensors, and AI-powered real-time anomaly detection. GPS-based trip tracking provides an extra layer of security, making every ride especially safe for seniors, women, and children.
“At Green SM, ensuring passengers travel comfortably and safely is our top priority. The partnership with Oona Insurance Indonesia not only reinforces this commitment but also marks a strategic move toward setting a new standard in Indonesia’s ride-hailing industry. We believe every passenger deserves a comfortable journey and the peace of mind knowing they are protected against various potential risks on the road,” said Deny Tjia, Managing Director of Green SM Indonesia.
Since the launch of GreenCare on the Green SM app, there has been strong and growing adoption from passengers. “This response reaffirms that customers value both safety and innovation, and it motivates us to continue innovating services that set new benchmarks for secure, sustainable, and high-quality urban mobility,” added Deny.
Headquartered in Singapore, Oona Insurance is the leading digital general insurer in Southeast Asia, backed by global private equity firm Warburg Pincus. Established in 2022, Oona Insurance aims to become the general insurer of choice for both partners and customers through a buy-and-build strategy, leveraging the pillars of superior customer service, advanced technology, and a well-established brand across Southeast Asia. The firm currently operates in two markets in the region: Indonesia and the Philippines.
In Indonesia, Oona operates through its licensed general insurance entity, PT Asuransi Bina Dana Arta, Tbk. Oona Indonesia, the new unified brand of this entity, has been offering quality products and services since early 2023, serving as a solid foundation for Oona Insurance's expansion across Southeast Asia's fast-growing insurance market.
Oona Indonesia is licensed and supervised by the Indonesian Financial Services Authority (Otoritas Jasa Keuangan).
For more information on Oona Insurance, please visit: www.oona-insurance.com
Oona Insurance presents itself as an insurance provider offering innovative solutions to simplify insurance, which often feels complicated. Supported by a team of experts, Oona is committed to helping customers understand the world of insurance while providing the best protection. This blog will discuss various trends and the latest innovations in the insurance industry, enabling individuals and businesses to make more informed decisions.
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