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Oona, a leading digital insurance company in Indonesia, has partnered with Yellow.ai to launch Yoona, a generative AI-based chatbot. This collaboration makes it easier for customers to purchase insurance directly through WhatsApp and the website. In just two months, Yoona has served more than 3,000 users and offers innovative solutions, including Oona Flight Delay Insurance. This reaffirms Oona's commitment to delivering advanced technology and personalized customer experiences in Indonesia.
Oona, a prominent digital insurance platform with a strong presence in Indonesia (previously known as Asuransi ABDA - PT Asuransi Bina Dana Arta, Tbk), has strategically partnered with Yellow.ai, a global leader in conversational AI, to enhance customer services.
The collaboration introduces Yoona, Oona’s chatbot powered by Yellow.ai’s generative AI, enabling direct insurance purchases.
Oona's commitment to next-gen technology and its collaboration with Yellow.ai hint at a strategic move to introduce advanced solutions to the Indonesian market.
Jakarta, 7 December 2023 - Oona, a leading digital general insurance platform in Southeast Asia with a strong presence in Indonesia, today announced its strategic partnership with Yellow.ai, a global leader in conversational AI, to deliver seamless and hassle-free services to its customers by leveraging the latter’s generative and conversational AI-powered solutions. Oona recently unveiled an innovative travel insurance product, Oona Flight Delay Insurance1, targeted at Indonesian travelers.
Oona’s flight delay insurance disrupted the Indonesian market being one of the first of its kind to be sold via WhatsApp and its chatbot, Yoona, on its website.
With Yellow.ai's generative AI (Gen AI)-powered Dynamic AI, the first of its kind for insurance sales globally, Yoona can assist customers across a wide range of tasks including purchase of Oona’s flight delay insurance and travel insurance. By leveraging Yellow.ai's proprietary Natural Language Processing (NLP) engine, Yoona is capable of enabling seamless self-service support besides, of course, sales. In the short space of two months since its launch, Yoona has served more than 3,000 users (source: Yellow.ai dashboard, 20 September 2023 - 30 November 2023) and the platform continues to grow in popularity as more and more travelers seek the convenience of self-service assistance.
President Commissioner of Oona Insurance Indonesia, Abhishek Bhatia, said, “This collaboration with Yellow.ai is a testament that Oona prioritizes its customers by making available technological advances accessible to them. By bringing in Yellow.ai’s proven efficiency and next generation technology, Oona has elevated the current process into an easy, straightforward and wonderful experience for our customers,” Bhatia explained.
Rashid Khan, Co-Founder & Chief Product Officer at Yellow.ai said, “On a global scale, our generative AI capabilities are gaining momentum, particularly within the Banking and Financial Services industry (BFSI) sector, with the insurance industry being a prominent advocate. Southeast Asia is no exception, and we are thrilled to collaborate with Oona to revolutionize the Indonesia insurance landscape. Our solutions will empower Oona to provide highly personalized customer experiences and create memorable conversations. Our goal is to ensure a seamless and convenient service experience for all Oona’s customers across their preferred digital platforms, all facilitated by the human-like experience delivered by the Gen-AI-powered Yoona bot.”
Bhatia believes that Yoona will demonstrate how Oona is vastly different from other competitors. "Our product is affordable for all Indonesians, whether it is travel insurance or travel delay, but more importantly, they are now accessible through the Yoona chatbot," he added.
Yellow.ai’s generative AI-powered Dynamic Automation Platform (DAP) delivers memorable conversational experiences through its dynamic AI agents, which are helping over 1000+ enterprises across 85+ countries achieve higher customer satisfaction and employee engagement. Built on a multi-LLM architecture that is continuously trained on billions of conversations for scalability, speed, and accuracy, it delivers up to 60% reduced operational cost.
Oona has consistently led the charge in pioneering digital innovations. Yoona represents a pivotal element of its strategic investment in creating a cutting-edge technology foundation aimed at revolutionizing the customer experience and becoming the top choice for both partners and customers.
Headquartered in Singapore, Oona, fully owned by Oona Holdings Pte. Ltd., is a leading digital general insurance platform and is backed by Warburg Pincus. Established in 2022, Oona aims to become the general insurer of choice for both partners and customers through a buy-and-build strategy, leveraging the pillars of superior customer service, advanced technology, and a well-established brand across Southeast Asia. The firm currently operates in two markets in the region: Indonesia and the Philippines.
In Indonesia, Oona operates through its licensed insurance entity, PT Asuransi Bina Dana Arta, Tbk. Oona, the new unified brand of these entities, offers quality products and services since early 2023, serving as a solid foundation for Oona's expansion across Southeast Asia's fast-growing insurance market.
In the Philippines, Oona operates under Oona Insular Insurance Corporation, a joint venture between Oona Philippines Holdings Corporation (OPHC), a Philippines incorporated holding company, and Insular Life Assurance Co. Ltd. (Insular Life), one of the Philippine’s oldest life insurance companies. This joint venture allows current and future distribution channels to scale up and provide stronger general insurance products delivered through digitally enabled means.
For more information on Oona Insurance, please visit: www.oona-insurance.com
