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The number of Indonesian tourists visiting Japan has increased significantly in recent years. This article explores the various reasons behind this trend, from pop culture and culinary attractions to visa facilitation and the quality of tourism infrastructure, along with practical tips and the importance of travel insurance for a safe and comfortable vacation in Japan.
Japan is no longer just a dream destination but has become one of the top holiday choices for Indonesians. From Tokyo to Hokkaido, the land of cherry blossoms offers travel experiences that are not only visually stunning but also emotionally and culturally enriching.
According to the Japan National Tourism Organization (JNTO), the number of Indonesian tourists visiting Japan exceeded 500,000 in 2023, marking a significant increase compared to the pre-pandemic period. In fact, Indonesia now ranks seventh among Asian countries sending the highest number of tourists to Japan.
What makes Japan so appealing to Indonesian travelers? Let us explore the reasons one by one.
Japan’s appeal to Indonesian tourists is not based on a single factor. It is a combination of beauty, comfort, and a perceived cultural affinity. Here are some reasons why Japan is becoming increasingly popular.
Before diving into the full list, it is important to understand that choosing a destination is not just about the place itself but also about the overall experience. Japan caters to a wide range of interests, from families and couples to solo travelers and pop culture enthusiasts.
Japan successfully brings together all of these elements, from its familiar pop culture to its exceptional public service standards. Here are the main reasons why more and more Indonesians are choosing Japan as their travel destination.
Anime, manga, J-pop, and Japanese dramas have long been part of the daily lives of young people in Indonesia. For many, visiting Japan represents the fulfillment of a childhood dream, whether it is walking through Akihabara, taking photos in front of the Pokémon Center, or attending a concert by a favorite idol.
Google Trends data shows a 70 percent increase in searches for “anime spots in Japan” in Indonesia over the past two years. For anime fans, Akihabara in Tokyo is considered a paradise.
If you are a fan of Japanese culture and want to turn your dream trip into reality, be sure not to miss the complete Japan Visa guide for Indonesian tourists as an initial reference before your departure.
From halal ramen to premium wagyu, Japan offers a diverse culinary experience. Cities like Tokyo, Osaka, and Kyoto now have many restaurants that are halal certified, even including Muslim-friendly food labels in shopping malls.
According to Halal Media Japan, there are more than 200 halal-certified restaurants officially registered until 2024.
The beauty of cherry blossoms in spring, snow in winter, and red leaves in autumn are natural phenomena that cannot be found in Indonesia. Japan offers four distinct seasons, each with its own unique tourism characteristics, attracting visitors time and time again. If you are interested in exploring Japan in winter, Best Ski Resorts in Japan for Winter Vacations is the right guide to help you get started.
Since 2014, Indonesian citizens with ePassports have been able to enjoy a 15-day visa-free visit to Japan (subject to registration at the Japanese Embassy). This policy has made it easier for many travelers to plan spontaneous trips.
In 2023, the Ministry of Foreign Affairs of Japan reported that more than 60% of Indonesian tourists to Japan use the visa-free facility. Learn more about it in our complete Japan Visa guide for Indonesian tourists.
Japan is known for:
Very punctual public transportation
Cleanliness of public spaces
High public security
Tourist information in English and sometimes Indonesian
A survey by JNTO shows that 96% of Indonesian tourists feel “very safe” when traveling in Japan.
Many Indonesian tourists are also drawn to Japanese shopping culture: from street fashion in Harajuku, electronics in Akihabara, to cosmetics in Shinsaibashi. Competitive prices and product quality are a major draw.
With a sizable Indonesian diaspora in cities such as Tokyo and Osaka, tourists often feel more comfortable and experience a sense of familiarity. This also creates opportunities for more budget-friendly travel, for example by staying temporarily with relatives.
Japan has a romantic and educational appeal that is perfect for:
Newly married couple
Families with small children (many theme parks and interactive parks)
Cross-generational tourism
If the reasons above are enough to convince you to start planning your trip to Japan, here are some important tips to make your vacation comfortable, efficient, and hassle-free.
If you are planning a vacation to Japan, here are some important tips to ensure a smooth and safe trip:
Use an ePassport if you want to take advantage of the visa-free facility.
Prepare your round-trip tickets, travel itinerary, and proof of accommodation booking.
Use apps like:
Navitime for train routes
Google Maps
Suica app for transportation payments
For intercity travel, the Japan Rail Pass can be a cost-effective option, but it must be purchased before you arrive in Japan.
Important practices such as not speaking loudly on trains, queuing in an orderly manner, and removing your shoes when entering a home are part of Japanese culture and are strictly observed.
However, one important aspect that is often overlooked is travel protection. No matter how well you plan your vacation, risks can arise at any time.
Japan is safe, but medical costs are high. Even a minor injury can result in millions of rupiah in bills. Travel insurance provides coverage for:
Emergency medical expenses
Cancellation or change of travel schedule
Lost luggage
Emergency evacuation
With Oona, you can purchase a Japan travel insurance starting from IDR 110,000 with comprehensive protection and an easy claims process.
Japan continues to attract Indonesian tourists thanks to its successful combination of natural beauty, comfort, advanced technology, and strong cultural values. With visa-free access, improved halal-friendly services, and abundant travel resources, Japan is no longer just a dream but a highly realistic and safe destination to explore.
Plan your trip with maximum protection so you can enjoy your vacation without worry. Check Japan Travel Insurance prices from Oona
