20 September 2023    •   press releases  

Oona Launches Innovative Flight Delay Insurance on Website Chatbot, WhatsApp and Facebook Messenger in Indonesia


  • Oona disrupts the Indonesian market with the first of its kind Flight Delay Insurance product to be sold via WhatsApp, Website Chatbot and Facebook Messenger

  • Oona alleviates the flight delay experience for Indonesian overseas travelers with an instant lounge voucher from a wide range of options at affordable pricing

  • Oona seeks to expand its business through Business to Business (B2B) partnerships in Indonesia

Oona Indonesia Management Team

Jakarta, 20 September 2023 – Oona, a leading digital general insurance platform in Southeast Asia funded by Warburg Pincus, announced the launch of its innovative travel insurance product, Oona Flight Delay Insurance1, targeted at Indonesian travelers. This product launch marks Oona’s entry into the direct-to-customer segment in the Indonesian market after it acquired PT Asuransi Bina Dana Arta Tbk (“Oona Indonesia”) and rebranded it in February 2023.

According to a study by Google2, the search for “international travel” in Indonesia has grown by 280 per cent in 2022, higher than the pre-pandemic level. Searches for passports and visas also grew over 50 per cent during the same period, showing increased interest in overseas excursions.3 Although travel demand is going up, the airline industry is faced with a challenge as 33.1 percent of flights were delayed from Jakarta airport last year, the 11th highest globally as stated by aviation intelligence company FlightAware4.

Oona alleviates the flight delay experience with its paperless, affordable and easy flight delay insurance which is available via WhatsApp, Website Chatbot and Facebook Messenger, a first of its kind in Indonesia. The product is available for only Rp35,000 for up to four total flights. Customers can buy the insurance as late as 2 hours before their scheduled flight departure for delays starting as short as just 1 hour, anytime and anywhere. Oona offers a claim-free and instant lounge voucher to the customer’s phone from a wide range of lounge options at international airport hubs, turning an inconvenience into a moment of delight.

“We are excited to lead the way in disrupting the insurance market through a digital-first approach, providing cutting-edge products that are truly valuable to Indonesian customers and which solves a very real pain point. We see a great opportunity to serve Indonesia as demand for international travel has started to return to normal,” said Abhishek Bhatia, President Commissioner, Oona Insurance.

“This is an exciting time for Oona as traveling overseas is now becoming a lifestyle choice for many Indonesians. The typical Indonesian traveler is also a digitally connected consumer and, with this product, we aim to ease overseas travel delay pain points the consumer may face as they venture out of the country for vacation or business trips. Our affordable offering is easy on the pocket, making it a no-brainer purchase. We are also making waiting at the lounge a memorable part of the trip,” said Julien Pierre Combaret, Commercial and Operations Director, Oona Indonesia.

The Indonesian insurance market is promising as data from the Indonesian General Insurance Association (AAUI) showed that general insurance premiums grew 16.4 per cent year-on-year to Rp 26.1 billion in the first quarter of 20235. Meanwhile, Oona Indonesia's internal data showed that its premiums have consistently grown around 20 percent higher than the industry’s average over the same period.

“The booming online travel agencies market, thriving financial services and digitally savvy consumers in Indonesia are all triggers for Oona to offer a truly innovative solution. We are looking forward to growing not only this line of business but all of our upcoming products, so that we are able to serve many more customers in the country”, Bhatia added.

Oona’s launch in Indonesia is part of the group’s expansion strategy in Southeast Asia as it seeks to grow deeper within existing geographies, namely Indonesia and the Philippines. These assets bring Oona an initial product portfolio, strong distribution relationships, a robust infrastructure and an immediate foothold in the region upon which to build its business.

Campaign Video: Video 

Product Demo: Video

About Oona Insurance

Headquartered in Singapore, Oona, fully owned by Oona Holdings Pte. Ltd., is a leading digital general insurance platform and is backed by Warburg Pincus. Established in 2022, Oona aims to become the general insurer of choice for both partners and customers through a buy-and-build strategy, leveraging the pillars of superior customer service, advanced technology, and a well-established brand across Southeast Asia. The firm currently operates in two markets in the region: Indonesia and The Philippines.

In Indonesia, Oona operates through its licensed insurance entity, PT Asuransi Bina Dana Arta, Tbk. Oona Insurance, the new unified brand of these entities, offers quality products and services since early 2023, serving as a solid foundation for Oona's expansion across Southeast Asia's fast-growing insurance market.

In the Philippines, Oona operates under Oona Insular Insurance Corporation, a joint venture between Oona Philippines Holdings Corporation (OPHC), a Philippines incorporated holding company, and Insular Life Assurance Co. Ltd. (Insular Life), one of the Philippine’s oldest life insurance companies. This joint venture will allow current and future distribution channels to scale up and provide stronger general insurance products delivered through digitally enabled means.

For more information on Oona Insurance, please visit: www.oona-insurance.com



1 This product is registered with the OJK (The Financial Services Authority) as Travel Guardia 

2 https://indonesia.googleblog.com/2023/02/Year-In-Search-2022-Tren-Perjalanan.html


4 https://www.cntraveler.com/story/worst-international-airports-flight-cancellations-summer-2022

5 https://aaui.or.id/catatkan-pertumbuhan-positif-di-triwulan-i-2023-industri-asuransi-umum-bukukan-premi-261-triliyun-rupiah/


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