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BFI Run 2025 successfully drew 8,000 runners and sent 16 winners to international marathons. Prioritizing safety, every participant received accident insurance from OONA Insurance. The event also promoted CSR, including plastic waste recycling and shoe donations, showcasing a commitment to a healthy lifestyle and social responsibility.
PT BFI Finance Indonesia Tbk (BFI Finance) once again held BFI RUN 2025 with great fanfare at ICE BSD City, Tangerang Regency, on Sunday (May 18th).
This year, 16 selected runners are ready to represent Indonesia in the international Sydney Marathon (August 31, 2025) and Melbourne Marathon (October 12, 2025) through the Overseas Marathon Challenge (OMC) program.
The running event, now in its eighth year, attracted 8,000 participants from various backgrounds, in the Half Marathon (HM), 10K, and 5K categories.
Participants' comfort and safety remain a priority. Each runner receives accident insurance from OONA Insurance with coverage of up to IDR 50 million and medical expenses of up to IDR 5 million.
Furthermore, BFI RUN 2025 also featured a race village with a variety of exciting activities such as recovery therapy, an ice bath, a photo booth, culinary delights, and games.
In terms of social and environmental aspects, BFI Finance promoted activities such as sorting plastic waste, donating used shoes and jerseys, and collecting used sports accessories. Young runners receiving the "Become a Champion BFI Finance" scholarship also participated in this event.
The event's success was due to collaboration with various parties, including RunID as race management and PT Bank Jago Tbk as Official Bank Partner.
Other major sponsors and partners included:
OONA Insurance, Sinar Mas Insurance, Chubb Life, Astra Insurance, FWD Life Indonesia, Brooks (apparel), Pocari Sweat (isotonic drinks), and Sinar Mas Land (venue).
Various other brands, such as Garmin, ProGuard, Green Rebel, Wonhae, HL Sport, MonkeFit, Zinc, Extra Mile, and Auto 2000, supported runners' performance and comfort.
Headquartered in Singapore, Oona Insurance is a leading digital general insurer in Southeast Asia, backed by global private equity firm Warburg Pincus. Established in 2022, Oona Insurance aims to become the general insurer of choice for both partners and customers through a buy-and-build strategy, leveraging the pillars of superior customer service, advanced technology and a well-established brand across Southeast Asia. The firm currently operates in two markets in the region: Indonesia and the Philippines.
For more information on Oona Insurance, please visit: www.oona-insurance.com
